Regardez la vidéo gratuite The Human-sized Hamster Wheel

Filmed, edited and produced: Adriano Mescia
Voice over: Jono Molloy
Music: Podington Bear - Good Times
A 2 metre diameter, wooden wheel which allows people to charge their phone as they run on it.
This project shows how technology-dependent people have become, so much so that they are willing to run link a hamster just to charge their phone!
As well as the critical aspect, this project is also based on the theory of gamification (applying game elements to non-game activities.) It shows that when applied it changes people's behaviour, making them more responsible towards energy-saving.
They will do this thanks to the "gamified" everyday activity of charging the phone, which is turned into a fun and profitable (users exercise and get fit in this way) activity.
Attached to the structure is an app which shows users performances and ranks them with other users (players).
This feature is not to be understimated as it adds extrisic motivations for users, which will increase their engagement and satisfaction.
See how the wheel was built here: bit.ly/Hamster-Wheel