Regardez la vidéo gratuite Kleenex Commercial: Brand Xperiments

Kleenex and advertising agency Studiocom from Atlanta have released series of cool videos recently.

The campaign documents experiments, done by the students at school. The brand approached schools and gave $5000 to come up with a creative experiments. The best of them were turned into a campaign. The teenagers had to compare Kleenex with other brand, by using tissues and estimating their strength. With the help of their teachers, kids pulled off very amusing experiments: see how many egg yolks or how much water a Kleenex tissue can hold. It is unbelievable!

Watch the video and tell us what do you think about this exciting campaign.