Regardez la vidéo gratuite HOAR FROST

The idea was to capture "Real People" riding bikes and the first person that came to mind was Gretchen. Like most, she works hard on her own construction business and rides just as hard. Like you and me, she's not a budding downhill racer with all the time in the world nor is she trying to win a World Cup race...someone we can all relate to. Gretchen is one of those quiet and unassuming people but get her on two wheels and with the scenery change comes a whole another dimension.