The NEW World of Coca-Cola at Pemberton Place, Atlanta, GA. Is the only place where visitors can explore the complete story: past, present and future of the world's best-known brand! For over 120 years, we've been putting our secret formula into bottles. Now, we've put it all in one amazing place the NEW World of Coca-Cola.With 62,000 square feet of guest areas, the NEW World of Coca-Cola's approximately twice the size of the previous World of Coca-Cola.