Regardez la vidéo gratuite BBC Commercial: Stadium UK

BBC and director Pete Candeland have made this commercial revealing the strategy of the so important Olympics BBC campaign.

The video is entitled „Stadium UK“. It features the cartooned athletes competing in an awesome environment. It is not the traditional stadium, but rather spectacular nature and urban spaces. Swimmers dive into the ocean from a rock cliff – pretty exciting, isn’t it? Running in the city streets? Why not.